Directions:
On your blog, create a
post that includes a link to the article you read, a brief summary of it and
then respond to this prompt by creating a list of your own:
What might be seen as the
top 10 facts a person can learn from this article? Aim for a mix of facts
that are surprising, obvious-but-important, or important for policymakers to
take into account
How Americans Get TV News at Home
By: Amy Mitchell, Mark Jurkowitz,
Jodi Enda, and Kenny Olmstead
This article is talking about cable news versus local news, and it appears that more people tune into the cable news networks despite their devotion to local or network news. So, why does cable news draw such a large audience? Because cable news tends to focus on the "narrow news agenda" and this grabs peoples attention and makes them want to listen to the content. The article gives an interesting data point, "Those who tune into cable news do so for an average of 25 minutes a day. That is more than twice as much time as local and network TV viewers spend getting news on those platforms." The people who do watch local and network TV also watch cable, and they spend an average of 11 minutes more on the cable network. People tend to watch the news at night and this rolls over into the morning news and people who watch the Local News are more likely to watch the Network News and vice versa. So, in conclusion, people watch cable news and tune in at nighttime!
Top 10 facts that a person can learn from this article:
1. 3 out of 4 adults watch the Local Television News (71%).
2. Even those adults who are the heaviest viewers of local and network news spend more time watching cable than those broadcast outlets.
3. The nightly network newscasts draw far larger audiences than the prime-time cable news shows.
4. Cable talk shows tend to hammer away at a somewhat narrow news agenda that magnifies the day's more polarizing and ideological issues.
5. The heaviest local news viewers, on average, spend 11 more minutes watching cable news than local news.
6. The heaviest viewers of cable news devote one hour and 12 minutes a day to this platform, whereas the heaviest local TV news watchers devote only 21.8 minutes.
7. Television watchers who watch one platform are very likely to watch it on another channel.
8. 3 out of 4 cable viewers (76%) also watch some network news and even more (82%) watch some local news.
9. CNN's viewership lead, supported by years of data, has a wider reach that its competitors, but weaker success in getting viewers to tune in regularly for scheduled programs, especially in prime time.
10. It is perceived that because of their distinct identities the cable news channels appeal to different politically segmented audiences, but the data shows that they overlap quite a bit. For example, slightly more than half (54%) of MSNBC viewers watch CNN, while 44% of Fox News viewers tune into CNN.
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